Great way to use that negative review

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] On Reddit, I ran across a rather ballsy yet amazing way of using a negative review. A local resort had a negative review on Yelp from a patron who found their ski slopes too hard. This won’t work for most businesses, but I loved what they did. In a past life, I […]

[STEAL THIS] Conversion Rate Optimization Plan

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] First, let me tell you that this is a very abridged version of the Conversion Rate Optimization Plan we use, but if you are currently just doing split testing without the rest of the steps that should be involved, then this is a great place to start to build your own methodology. […]

How to split test your marketing pages and still lose money

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] There are a LOT of people out there who are generating some impressive results with simple split-testing. Why not? There are tons of great platforms to make the process of testing relatively easy. Imagine this, you split test your existing homepage call-to-action with a new one. A few days later, you see […]