I saw you speak at an event and you discussed something called "Fractional CMO". Tell me more about that.
Most small and many mid-size companies can’t yet afford to hire a full-time CMO. The good CMO’s do get paid more than most execs and who wants anyone that isn’t one of those good ones. That is where the Fractional CMO comes in. GrowFunnel works with only a hand full of companies at any given time and helps them at a scale that works best for their bottom line and ROI.
What tools do you use?
You claim to be able to get my business more and better reviews. How?
How important are reviews for my business?
What is Conversion Rate Optimization (CRO)?
What is a conversion?
Why use both Quantitative and Qualitative Data?
Why should I care about Micro-Conversions?
How does CRO work?
We start with your unique objectives and plan with the end in mind. There is no boilerplate set of experiments as each client and their needs are as different as fingerprints.
Why is Conversion Rate Optimization important?
Here are a few more reasons every marketer needs a CRO plan:
- It costs less than increasing the ad spend. Advertising costs are only going up. It only makes sense to gain every customer out of your current flow that you can. Converting more of your existing visitors has a better ROI than getting new visitors.
- No funnel is perfect. There is always room for improvement from top to bottom in any funnel. We have made improvements to funnels that cost tens of thousands of dollars to build.
- It reduces your Customer Acquisition Cost
- It increases the money you can spend on acquiring more visitors. Once the conversion rate begins the uptick, your profits will increase which allows a greater ad spend and compounded results!
- Your affiliates will love you. Not everyone does affiliate marketing, but if you are, your affiliates will love the boost in conversions
- You will become the hero of the company bottom line! If hiring GrowFunnel is your idea then you are going to look pretty awesome to those who are counting the dollars.